• Audrey

Lazy days of lockdown: chilling at home, with or without a cool glass of bubbly?

Dernière mise à jour : 22 mai 2020

Translated from French by Alison Hughes (alisonhughes-translations.co.uk)

Author: Audrey Delbarre

French version published on national magazine Génération Vignerons: click here


Drinking goes online


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For some of us lockdown has been an excuse to take a step back and put life on hold. Many of us are using this time to reflect, clean, tidy, have a clear out, do some DIY or express our creativity in all sorts of ways. With live videos, webinars and online drinks (the e-apéro) we’ve come up with lots of new ways to occupy our days. We can’t see friends and family in person so we’ve been taking to our screens at apéro time to clink glasses with them virtually. We’re sharing recipes and food and wine pairings and talking about the great local products we’ve discovered.


Might this be a sign that we’re going back to basics and enjoying one of the simple pleasures in life, good food and drink? The perfect excuse to experiment more with food and wine pairings...



Celebrations are on ice and some drinks are faring better than others




But have we really put our lives on ice along with the bubbly? There’s not much to celebrate with weddings, first communions and family meals for Easter Sunday and Mother’s day cancelled. Blame the Covid-19 pandemic and lockdown in Europe. Certainly in Belgium nobody is in the mood for celebrating with bubbly but alcohol consumption has increased all the same. Le Soir magazine has reported an increase in supermarket wine sales, as high as up to 20% for BIB.

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Sparkling wine from the Chant d’Eole estate in Belgium

Are people stocking up so they can turn their long lockdown evenings into fun online drinks parties? France’s supermarket sales have increased too but not across all categories. No doubt because of the particularly nice weather during lockdown and the new trend for online drinks, sales of beer and rosé have risen considerably, by 6.9% and 3.2% respectively according to the magazine La Revue des Vins de France (LRVF). The news is not so rosy for Champagne and sparkling wine with sales in freefall, down 52.5% for Champagne (LRVF study from 13 to 29 March) and 28.8% in the sparkling wine category. Maybe it’s time to pop a bottle into your cart the next time you shop?


What are you waiting for?

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How about chilling at home with a cool bottle of bubbly to celebrate this long-awaited moment of pause and self-reflection? What are you waiting for? Something tells me we’re all looking forward to the day we hear the familiar pop of a cork as the pressure releases from the bottle. Speaking of pressure, some of you will already have taken advantage of these rather strange times to let it go and enjoy the moment. You’re starting to cook again and filling your days with lovely meal and wine pairings while others are looking for inventive solutions in the daily battle to save their company. The wine business is doing its bit for society, offering home deliveries, online ordering and mix-and-match shipments via a plethora of sponsored social media ads.<